Build Your Cookie Policy
What is a Cookie Policy and Why Do You Need One?
A cookie policy is a legal document that explains what cookies your website uses, why you use them, and how visitors can control or opt out of cookie tracking. Under the EU's ePrivacy Directive (often called the "Cookie Law") and GDPR, websites targeting EU users must obtain informed consent before placing non-essential cookies on a user's device.
Even websites not primarily targeting EU users benefit from a cookie policy. Many privacy-conscious users expect transparency about tracking, and major browsers like Firefox and Safari now block third-party cookies by default. A clear cookie policy also reduces the risk of complaints from data protection authorities, which have issued significant fines for non-compliant cookie banners.
Google Analytics, Facebook Pixel, YouTube embeds, and advertising networks all set cookies on your visitors' devices. Each of these must be disclosed and โ under GDPR โ require explicit consent before activation. Your cookie policy provides the transparency that makes this consent legally valid.
Types of Website Cookies Explained
- Essential Cookies โ Session management, login state, shopping cart. Required for basic functionality; no consent needed.
- Analytics Cookies โ Track page views, user journeys, and engagement metrics. Require consent under GDPR.
- Functional Cookies โ Remember preferences like language or theme. Require consent if not strictly necessary.
- Marketing Cookies โ Track across sites to build advertising profiles. Require explicit consent and are the most strictly regulated.
- Social Media Cookies โ Set by share buttons and embedded content from platforms like Twitter and YouTube.