๐ Build Your Redirect Chain
Add each hop in your redirect chain. Assign the status code for each step, then click Analyze.
๐ HTTP Redirect Status Code Reference
๐ Link Equity Flow Estimator
Estimate how much PageRank passes through your redirect chain. Each redirect hop loses approximately 1-5% of link equity.
๐ Recommended Live Redirect Testing Tools
How Redirects Affect SEO: 301 vs 302 and Everything In Between
Redirects are a fundamental part of web architecture โ they tell browsers and search engines that a URL has moved. Done correctly, redirects preserve your SEO value during site migrations, URL structure changes, and content reorganizations. Done incorrectly, they can cause link equity loss, crawl budget waste, and ranking drops.
The most important distinction for SEO is between permanent and temporary redirects. A 301 redirect signals that a URL has permanently moved and Google should update its index to point to the new URL. Over time, Google consolidates ranking signals โ including backlinks โ onto the destination URL. A 302 redirect tells Google the move is temporary, so it continues to index the original URL and typically doesn't transfer link equity to the destination.
Redirect chains โ where A redirects to B, which redirects to C โ are a common SEO problem. Each additional hop in a chain introduces latency (slowing page load), increases the risk of a broken link breaking the entire chain, and may dilute link equity. Google recommends flattening redirect chains to a maximum of one or two hops wherever possible.
Redirect Best Practices for SEO
- Use 301 for permanent moves โ Any permanent URL change โ page rename, HTTP to HTTPS migration, domain change โ should use a 301 redirect.
- Flatten redirect chains โ If you have A โ B โ C, update A to redirect directly to C. Never let chains grow longer than 2 hops.
- Update internal links โ Don't rely on redirects for internal links. Update your CMS to point internal links directly to the final URL to avoid unnecessary redirect overhead.
- Monitor your redirect map โ Keep a spreadsheet of all active redirects. When you add a new redirect, check whether the source URL is the destination of an existing redirect โ this is how chains grow silently.